This info is courtesy of Forrester Research
In a new report, we are highlighting what we expect the key trends to be in 2011. While we believe that most of the trends identified last year will continue throughout the year ahead, here’s a snapshot of more specific trends that will shape the market in 2011.
• The mobile/social/local combo will explode in usage but generate little revenue.
• 2011 will be the year of the “dumb” smartphone user. Thanks to handset subsidies, smartphones will be available to the masses. Expect new smartphone users to be less engaged and active than the first cohorts of Android and iPhone early adopters. The good news is that thanks to customer education and the convenience that these devices offer, even “dumb” smartphone users will consume more mobile media than ever before and will have incremental usage of mobile data!
• The mobile fragmentation problem will continue in 2011. Prioritizing mobile developments will still be a challenge, and cross-platform development has not yet been achieved successfully.
• The apps versus mobile Internet debate will continue — and remain irrelevant. This isn’t a question of either/or — but both.
• Mobile marketing spend will grow significantly and surpass $1 billion in the US as consumers spend billions via mobile. For more information, Forrester clients should read our US mobile marketing predictions.
Get the whole post via 2011 Mobile Trends | Forrester Blogs.