We’re thrilled that our first film project, From Prada to Nada, had a great opening weekend.
From The Wrap:
Among smaller releases, “From Prada to Nada” — the first film from the new Latin-targeted Pantelion label being jointly launched by Lionsgate and Televisa — grossed an estimated $1.1 million playing at 256 U.S. locations.
Costing just over $3 million to produce — with prints and advertising coming in at about the same price — “From Prada” is the initial romantic-comedy prototype for the division.
And for the most part, it did what Lionsgate and Televisa hoped, scoring an audience that was 71 percent Latino and 71 percent female … albeit one that was also slightly off-target, in that 70 percent of patrons were over the age of 20.