Monthly Archives: March 2011
Nielsen | Top 10 Mobile | Mobile Media Marketing.
Spanish-Speaking Hispanics Embrace Online Video http://juantornoe.blogs.com/hispanictrending/2011/03/spanish-speaking-hispanics-embrace-online-video.html
How Many Hispanics? Comparing Census Counts and Census Estimates http://pewhispanic.org/reports/report.php?ReportID=139
Hispanics are more likely to adopt online trends quickly compared to the general population. Forty-six percent of online Hispanics are under 35. One third of Hispanics access the internet through smartphones versus only 20% of the general market. More than … Continue reading
Google’s approach to the U.S. Hispanic market is centered more on the cultural identity of Latinos than on the difference in language. This is the strategy designed by Mark Lopez, the head of Google’s U.S. Hispanic unit, who from his … Continue reading
5 Important Things to Know About Young Latinos Great post by friends over @ Mercury Mambo below. Beehive has been working with companies like Relativity, Pantelion Studios, Shasta and more to target multi-generational Latinos. While starting to target ‘in-language’ (in … Continue reading
Beehive is proud to present Relativity’s LIMITLESS spots en Español.
Smaller films, and films in markets past the top 10 should target Latinos in an intentional way to boost their chances at a bigger opening weekend. Films should ABSOLUTELY target Latinos for better chances at a big opening, which tends to drive the overall performance of ticket sales. Continue reading