Monthly Archives: March 2011

Android OS Share of Market is 29%, Beating Apple’s 27%

Nielsen | Top 10 Mobile | Mobile Media Marketing.

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Mobile Marketing | Infographic

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Article: Spanish-Speaking Hispanics Embrace Online Video

Spanish-Speaking Hispanics Embrace Online Video http://juantornoe.blogs.com/hispanictrending/2011/03/spanish-speaking-hispanics-embrace-online-video.html

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Article: How Many Hispanics? Comparing Census Counts and Census Estimates

How Many Hispanics? Comparing Census Counts and Census Estimates http://pewhispanic.org/reports/report.php?ReportID=139

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Which Social Sites Are Best for Which Marketing Outcomes? [INFOGRAPHIC]

Which Social Sites Are Best for Which Marketing Outcomes? [INFOGRAPHIC].    

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Sirius XM: Hispanics are Valuable Digital Targets | Satellite Radio Playground

Hispanics are more likely to adopt online trends quickly compared to the general population. Forty-six percent of online Hispanics are under 35. One third of Hispanics access the internet through smartphones versus only 20% of the general market. More than … Continue reading

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Google’s Hispanic Strategy Focused on Cultural Identity

Google’s approach to the U.S. Hispanic market is centered more on the cultural identity of Latinos than on the difference in language. This is the strategy designed by Mark Lopez, the head of Google’s U.S. Hispanic unit, who from his … Continue reading

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For young Latinos, language is fluid and often situational

5 Important Things to Know About Young Latinos Great post by friends over @ Mercury Mambo below.  Beehive has been working with companies like Relativity, Pantelion Studios, Shasta and more to target multi-generational Latinos.  While starting to target ‘in-language’ (in … Continue reading

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Limitless trailer starring Bradley Cooper and Robert DeNiro en Español

Beehive is proud to present Relativity’s LIMITLESS spots en Español.

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Hispanics at the Movies: Hollywood Misses una Oportunidad

Smaller films, and films in markets past the top 10 should target Latinos in an intentional way to boost their chances at a bigger opening weekend. Films should ABSOLUTELY target Latinos for better chances at a big opening, which tends to drive the overall performance of ticket sales. Continue reading

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