Hispanics are more likely to adopt online trends quickly compared to the general population. Forty-six percent of online Hispanics are under 35. One third of Hispanics access the internet through smartphones versus only 20% of the general market.
More than eight in 10 Hispanic adults use a cell phone, and Hispanics are more likely than other population segments to use text messaging.
These and other facts emerging in recent research about Hispanic digital media users are making them an increasingly valuable target for media outlets and advertisers alike.
Here are the most recent facts that have emerged:
>> Population: There are 50 million Hispanics living the U.S. That’s nearly one in six U.S. residents who are Hispanic. Los Angeles county is expected to be home to the largest Hispanic population in the U.S.—exceeding that of Costa Rica. (U.S. Census, 2010)