Sirius XM: Hispanics are Valuable Digital Targets | Satellite Radio Playground

Hispanics are more likely to adopt online trends quickly compared to the general population. Forty-six percent of online Hispanics are under 35. One third of Hispanics access the internet through smartphones versus only 20% of the general market.

More than eight in 10 Hispanic adults use a cell phone, and Hispanics are more likely than other population segments to use text messaging.

These and other facts emerging in recent research about Hispanic digital media users are making them an increasingly valuable target for media outlets and advertisers alike.

Here are the most recent facts that have emerged:

>> Population: There are 50 million Hispanics living the U.S. That’s nearly one in six U.S. residents who are Hispanic. Los Angeles county is expected to be home to the largest Hispanic population in the U.S.—exceeding that of Costa Rica. (U.S. Census, 2010)

more via Sirius XM (NASDAQ:SIRI): Hispanics are Valuable Digital Targets | Satellite Radio Playground.

Advertisements
This entry was posted in Articles and tagged , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s