Category Archives: Articles

Hispanics and Technology

Advertisers need to keep many factors in mind when marketing to Hispanics, and technology is a key one of them. Hispanics are early adopters of the latest devices, including Internet-enabled TVs, e-readers and iPads. They’re also slightly more likely than … Continue reading

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We’ve Moved!

Hi.  We’ve moved to a new home online at Beehive (www.beehive.me).  See you there! If you’re just looking for news, please check out Marketing to Latinos.

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Article: XFINITY Latino Launches Hispanic Facebook Page Featuring Sofia Vergara

XFINITY Latino Launches Hispanic Facebook Page Featuring Sofia Vergara http://www.hispanicize.com/social-media/xfinity-latino-facebook-page

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Engage:Hispanics: Digging Deeper To Understand The Hispanic Mobile Opportunity

Digging Deeper To Understand The Hispanic Mobile Opportunity Everyone has seen the endless data and research on Hispanics and mobile: Hispanics have the highest penetration for mobile phones (eMarketer, 2011) Hispanics over-index the general market on their adoption of smartphones … Continue reading

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Research Brief: Teens and “Digital Citizenship”

Teens and “Digital Citizenship” A recent report conducted by the Pew Research Center, in partnership with the Family Online Safety Institute, and supported by Cable in the Classroom, found that most American teens who use social media say that in … Continue reading

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Adjusted Socioeconomically, Hispanics and Whites Neck and Neck in Digital Use

According to a study from the Pew Research Center, reported in Marketing Charts, 65% of Latino and 66% of African American adults went online in 2010, roughly 14% less than the 77% of white adults who did so. Additionally, only … Continue reading

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When Multicultural Is The Culture | NielsenWire

“The story here is that within the next five years, multicultural clients will drive 86 percent of the total growth on spending in retail,” Pardo highlighted. “If you look at growth without these groups, you are only addressing 10 percent of the growth Continue reading

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ESPNDeportesLosAngeles.com selects Beehive Group for Local Campaign

 We’re thrilled to be working with ESPN to create a 10-spot campaign for ESPNDeportes! Be sure to check out their site and stay tuned for the television campaign coming soon!

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Prom promotion for Latinos promises an iPad

Beehive is hosting a promotion to make sure Latinos hear about Disney’s upcoming film PROM.  Check out the trailer and be sure to share the tweet to enter. ALERT: PROM is giving you a chance for a shiny new iPad2 … Continue reading

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Android OS Share of Market is 29%, Beating Apple’s 27%

Nielsen | Top 10 Mobile | Mobile Media Marketing.

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