Category Archives: Articles

Advertisers need to keep many factors in mind when marketing to Hispanics, and technology is a key one of them. Hispanics are early adopters of the latest devices, including Internet-enabled TVs, e-readers and iPads. They’re also slightly more likely than … Continue reading →

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XFINITY Latino Launches Hispanic Facebook Page Featuring Sofia Vergara http://www.hispanicize.com/social-media/xfinity-latino-facebook-page

Digging Deeper To Understand The Hispanic Mobile Opportunity Everyone has seen the endless data and research on Hispanics and mobile: Hispanics have the highest penetration for mobile phones (eMarketer, 2011) Hispanics over-index the general market on their adoption of smartphones … Continue reading →

Teens and “Digital Citizenship” A recent report conducted by the Pew Research Center, in partnership with the Family Online Safety Institute, and supported by Cable in the Classroom, found that most American teens who use social media say that in … Continue reading →

According to a study from the Pew Research Center, reported in Marketing Charts, 65% of Latino and 66% of African American adults went online in 2010, roughly 14% less than the 77% of white adults who did so. Additionally, only … Continue reading →

“The story here is that within the next five years, multicultural clients will drive 86 percent of the total growth on spending in retail,” Pardo highlighted. “If you look at growth without these groups, you are only addressing 10 percent of the growth Continue reading →