Category Archives: Uncategorized

Article: Spanish-Speaking Hispanics Embrace Online Video

Spanish-Speaking Hispanics Embrace Online Video http://juantornoe.blogs.com/hispanictrending/2011/03/spanish-speaking-hispanics-embrace-online-video.html

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Article: How Many Hispanics? Comparing Census Counts and Census Estimates

How Many Hispanics? Comparing Census Counts and Census Estimates http://pewhispanic.org/reports/report.php?ReportID=139

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For young Latinos, language is fluid and often situational

5 Important Things to Know About Young Latinos Great post by friends over @ Mercury Mambo below. ¬†Beehive has been working with companies like Relativity, Pantelion Studios, Shasta and more to target multi-generational Latinos. ¬†While starting to target ‘in-language’ (in … Continue reading

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Hispanics at the Movies: Hollywood Misses una Oportunidad

Smaller films, and films in markets past the top 10 should target Latinos in an intentional way to boost their chances at a bigger opening weekend. Films should ABSOLUTELY target Latinos for better chances at a big opening, which tends to drive the overall performance of ticket sales. Continue reading

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Article: Univision Chief: We’ll Be the Top U.S. TV Network Within 5 Years in Any Language

Univision Chief: We’ll Be the Top U.S. TV Network Within 5 Years in Any Language http://www.thewrap.com/media/column-post/univision-chief-top-us-tv-network-within-5-years-any-language-25007

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The comScore 2010 U.S. Digital Year in Review

Download the report here! comScore 2010 US Digital Year in Review.pdf

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Futurecasting The Market

Being successful in any commercial, philanthropic, or government enterprise requires anticipating changes and positioning your organization to address them successfully. These changes can come in many forms, such as changing regulations, technological advances, or changes in consumer demand. One tool … Continue reading

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Why Social Media Won’t Replace Super Bowl Ads

Why Social Media Won’t Replace Super Bowl Ads – great article highlights why earned/social media needs to be supported by paid http://t.co/N9TcgcC

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Among Mobile Phone Users, Hispanics, Asians are Most-Likely Smartphone Owners in the U.S.

The research below just came in from Nielsen. Check out the last graph – Apple platform edges out Android and Blackberry, but just barely. What does that mean for us? We’ve got to reach the Latino demo across all three … Continue reading

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From Prada to Nada performs well as Limited Release

We’re thrilled that our first film project, From Prada to Nada, had a great opening weekend. From The Wrap: Among smaller releases, “From Prada to Nada” — the first film from the new Latin-targeted Pantelion label being jointly launched by … Continue reading

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