Tag Archives: Latino Movies

Hispanics at the Movies: Hollywood Misses una Oportunidad

Smaller films, and films in markets past the top 10 should target Latinos in an intentional way to boost their chances at a bigger opening weekend. Films should ABSOLUTELY target Latinos for better chances at a big opening, which tends to drive the overall performance of ticket sales. Continue reading

Posted in Articles, Clients, Uncategorized | Tagged , , , , , , , , , , | 1 Comment